Malama means 'caring, nurturing, and preserving' in Hawaiian. In nature, the color purple is a sign of nutrient-rich Anthocyanins. These purple phytochemicals help protect your cells from damage that leads to illness and disease. Latest findings show that including more of these special colored bioflavanoids in your diet may lower blood pressure, cholesterol, inflammation and block changes in DNA that can lead down the road to cancer. We let this drink do its job, to take care of the body. E mālama i kou kino.